OCCHIO
Solution for contact lenses
See your future and not your eye doctor!
OCCHIO mission is to protect the teenagers eyes with a product (solution) that changes color when the contact lense need to be replaced. The product is aimed to teenagers that live in Mexico who has a socioeconomic status A, B and C+. It is a unique solution in the market place because it not only cleans and disinfect but also changes color when the contact lenses has either expired or has high levels of microorganisms.
Our team
Ceo: Ana Teresa Márquez Luján
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Human Resources
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Operations/ Manufacturing
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Business development
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Finances
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Technology
Description of the product:
​​OCCHIO offers an innovative eye solution for contact lenses that cleans and disinfects but also changes its color when they are expired or need to be replaced due to an infection. See your future and not your eye doctor!
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Mission:
to protect the teenagers eyes​​
Vision:
Boost teens' self-esteem and confidence in their visual health
Core Values:
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Client centric organization
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Respect
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High quality care
Our product
Our product is an eye solution for contact lenses cleans and disinfects but also changes color when they are expired or need to be change due to an infection.
How it works?
You put your contact lenses, then add various drops of our solution and you see the color of the solution. If the solution stays clear the lenses are in a good condition but if it changes color the lenses need to be change due to the expiration date or an infection.
Industry Analysis
Some of the major competitors are:
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Acuvue
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Equate
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Opti- free
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Bio True
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Renu
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Clear Conscience
What these companies offer is a contact solution that cleans and disinfects the lenses; however, there is no way to know if there is an infection in the lenses. The differentiation of my product consists of a change in the color of the solution when the load of organisms is higher than the recommended minimum.
Focus group results & details
3 women from 15 to 18 years old and 3 men from 17 to 18 years old assisted to the Focus group.
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These were the conclusions:
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The slogan is very good but the logo isn't attractive, I need to change the typography and to make it more noticeable.
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The colors of the company are great and they can be related to the product.
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To sell it on the pharmacy of the supermarkets because it is more accessible
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Make different size of the product
Target market
Age: Teenagers
Gender: Male and female
Lifestyle: Teenagers that does not like to wear glasses or that are more comfortable with contact lenses, that care about the way they look, but they are not very responsible, clean and organized.
Marital status of potential customers: Mainly single and economically dependent on their parents or tutors.
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Price and packages
180 pesos for a 355 ml bottle
130 pesos for a 250 ml bottle
​50 pesos for a 100 ml bottle
​380 pesos for three bottles of 250 ml